Senior Manager, Product Marketing
- Icertis
- 6 - 10 years
- Pune
- 6 days ago
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Job Description
What you will do:
- Drive positioning, messaging, content development and campaigns to scalable build demand for Icertis across Industries.
- Act as a mini-CMO for your vertical helping to fill the funnel, accelerate the funnel, and increase the win-rate in close partnership with sales, marketing and product.
- Become an Icertis expert - you should understand the products capabilities and value proposition to different stakeholders in the buying process.
- Act as a customer advocate in communicating the value proposition of Icertis product and specific features to the different personas we market to.
- Craft the story behind our products and their value proposition based on a deep understanding of vertical market drivers, customer needs and Icertis product capabilities. An understanding of the contract life-cycle management world is a plus.
- Be a prolific content creator, both producing pieces individually and managing third parties to produce campaign content, presentations, technical white papers, blogs and videos.
- Develop internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
- Ensure successful product release & launch communications as well as refine our ongoing marketing strategies and execution
- Develop deep understanding of the Contract Lifecycle Management market and products and mentor the broader Icertis team to do the same.
- Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Icertis against the competition.
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What are the skills and qualifications needed:
- 6-10 years of product marketing experience in SaaS.
- Experience with hands-on content development of blogs, product demos, sales presentation material and other forms of content designed for external and internal consumption. Experience with Highspot a plus.
- Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments.
- Proven success leading and executing development and product go-to-market plans for Enterprise customers.
- Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data.
- Self-motivated and doesnt wait for prescriptive direction, capable of working in a fast-paced, dynamic environment.
- Detail and results oriented; skilled at both planning and hands-on execution.
- Skilled storyteller who can craft compelling messages across personas and audiences.
- Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, both internal and external.
- Strong understanding of SaaS business models and product-led growth strategies.
- Deep technical product understanding with experience launching complex enterprise management and platform features.
- Ability to learn new processes and methodologies.
- Experience working in a cross-functional capacity.
- Experience with B2B marketing and sales enablement.
- Strong hands-on tactical execution experience.
- Independent, self-starter with ability to work from a remote location.
- Experience in handling product launches and building Go-To-Market strategies
- Excellent command of English, both written and verbal.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: IcertisLocation(s): Pune+ View Contact
Keyskills: Automation Contract management Analytical sales enablement SAAS Product sales Customer support Content development Product marketing
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Icertis
This is a manufacturing, Trading and Retail Sales Company.\r\nProducts: Door, Chokhat, Plywood, Board etc.
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