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Assistant Manager/ Deputy Manager/ Manager @ Aspirations

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 Assistant Manager/ Deputy Manager/ Manager

Job Description

Role Brief:


We are seeking a data-driven and customer-focused professional to drive app growth, user engagement, and retention.

This role will own the end-to-end user lifecycle from onboarding to reactivation by optimizing the in-app journey, delivering personalized experiences, and leveraging data insights to maximize user lifetime value and revenue.


  • Lifecycle Management

- Own and design end-to-end user lifecycle journeys: onboarding

activation engagement retention reactivation

- Continuously optimize each stage of the lifecycle to improve user

experience and conversion


  • User Engagement

- Design and execute multi-channel engagement strategies (push

notifications, WhatsApp, email, in-app messaging)

- Develop behavior-triggered campaigns based on user actions such as

onboarding progress, inactivity, and feature usage

- Make the onboarding process simple so users quickly understand how

to use the app

- Improve engagement metrics such as session frequency, time spent, and feature adoption


  • Retention & Growth

- Identify churn signals and implement proactive retention strategies

- Perform behaviour analysis to understand retention trends across user

segments

- Develop and execute win-back campaigns for inactive or dormant users

- Increase customer lifetime value (LTV) through targeted upsell and

cross-sell initiatives

- Continuously monitor and optimize retention metric

Job Classification

Industry: Film / Music / Entertainment
Functional Area / Department: Marketing & Communication
Role Category: Marketing and Communication - Other
Role: Marketing and Communication - Other
Employement Type: Full time

Contact Details:

Company: Aspiration
Location(s): Mumbai

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Keyskills:   Customer Life Cycle Management Push Notification Engagement Life Cycle CLM Loyalty Programs Renewals Retention Subscription Churn Management CRM LTV

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Aspirations

Aspirations Unlimited- Pharma Job Placement Company based at Vadodara Gujarat.Our client is a major & established Pharma House with MUMBAI HQ.