Lets start with a simple definition: A sales operations person supports sales. But dont think of sales operations as a lesser support role; in fact, its a critical and increasingly strategic function. Depending on their size and sophistication, many of todays companies dedicate an entire department to running sales operations.
The evolving field of sales ops covers a diverse set of roles and responsibilities, and is meant to reduce friction in the sales process to increase sales productivity, revenues, and profits. With that support, sales people can continue selling, while sales operations people make them as effective as possible through processes like data analysis, lead management, hiring and training, process optimization, communication and reporting, and increasingly, sales and revenuestrategy(not only tactics).
