AGM/DGM - Marketing
- Shapoorji Pallonji
- 14 - 20 years
- Mumbai
- 11 months ago
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Job Description
Role & responsibilities
- Achievement of the top line/ bottom line target for order booking, sales volume achievement, pricing and market share shared target with SALES
- Effectiveness of marketing campaign in terms of:
- Number of enquiries generated
- Overall awareness and impact of specific campaigns
- Manage and optimize the overall Marketing budgets and ensure overall expenses for the department are within budget
- Brand Equity Index target
- Customer satisfaction study scores
- Ensure innovation in overall marketing strategy and communication
- Institutionalizing appropriate systems and processes to maintain high standards of quality
- Identifying and tying up with partners
- Marketing of projects (PAN India)
- Brand building for individual project/Projects brands
- Public relation so as to get positive publicity for the company
- Help sales team to achieve their goals by generating required valid leads.
- Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land
- To develop the long term and the short term marketing strategy of the company including critical elements of Positioning, Segmentation, Pricing etc. along with the Head S&M
- To develop the marketing budget required considering both routine and strategic initiatives
- To participate as a member of the senior team in strategic issues and initiatives especially in the due diligence and feasibility studies for new acquisition
- To identify potential areas for growth/ expansion in existing and new businesses
- To provide strategic inputs for increasing customer awareness and service levels.
- To provide inputs for product development and improvement in terms of the right configuration, mix, innovation and design to the Design team.
- To develop annual / project specific market positioning plan and branding strategy based on product segment and customer profile
- To forecast market needs and supervise project launches with campaigns
- To commission external market research for creating segmented customer profiles, understanding customer buying behavior patterns and market movements.
- To appraise the management using primary and secondary data of the research on demand supply dynamics, competition analysis etc.
- To determine the brand strategy in line with the strategic objectives of the company and determine the execution strategy
- To manage the communication mix, media selection & buying and overseeing the ATL/BTL promotional activities
- To use PR effectively to build visibility
Preferred candidate profile
- MBA Marketing with 15-20 Years of experience.
- Should have Branding & Marketing experience in Real Estate Industry.
Job Classification
Industry: Real EstateFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Shapoorji PallonjiLocation(s): Mumbai
Keyskills: Brand Marketing Marketing Strategy Atl Btl Marketing Management Brand Campaigns Marketing Budget Marketing Campaigns
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Shapoorji Pallonji
About Accenture\r\n\r\n \r\n\r\nAccenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations...
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