Manager Marketing Media
- Tavant Technologies
- 8 - 13 years
- Bengaluru
- 7 months ago
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Job Description
- Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share.
- Branding and Analyst Relations: Elevate Tavant s market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.
- Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.
- Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.
- Partner with Pre-Sales : Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back
- Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions, driving retention and loyalty.
- Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach.
- Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness.
- Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.
- Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.
- Bachelor s degree in marketing, Business Administration, or related field; Master s degree preferred.
- At least 8 years of experience in a marketing role with a strong emphasis on developing and positioning a brand in the IT services space through analytics, public relations, and strategic marketing partnerships
- Demonstrated ability to develop and execute integrated marketing campaigns.
- Excellent analytical, organizational, and creative thinking skills.
- Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.
- Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Tavant TechnologiesLocation(s): Bengaluru
Keyskills: Public relations Analytical Media relations Strategic planning Market research Presales Customer engagement Digital marketing Analytics CRM
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Tavant Technologies Tavant is a digital products and solutions company that provides impactful results to its customers across a wide range of industries such as Consumer Lending, Aftermarket, Media & Entertainment, and Retail in North America, Europe, and Asia-Pacific. Our solutions, powere...
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